Analyze The Significance Of Being The Market Leader In The Industry

Question: Discuss about the Analyze Significance Of Being The Market Leader. Answer: It has been found that the concept of marketing leadership revolves around the idea that organizations are growing with more rapidness and they need to incorporate new ideas in their marketing campaigns in order to capture the market in the more effective manner. In the current report, the researcher has decided to pick the fast food franchise to conduct the entire research. Key themes with in the literature It is found that McDonalds is the international market leader for the fast food in the recent times. It is also considered as the pioneer restaurant that has been launched in 1948. The basic theme of the literature is about to analyze the significance of the being the leader of the market as an organization (Wilkie et al, 2016). Along with this, it has been found from the past researches that when the organization become the leader in the market it can easily be able to understand the trends of the market in the most effective and efficient manner. In addition to this, it can be stated that McDonalds has incorporated all the strategies in their marketing plan so they can be able to attract the market in the most convenient manner (Aminullah et al, 2015). The management of this organization firmly believes in delivering the product that is simple, easy and provides pleasure to the customers. Contribution of the research This research can be used by the management of the various organizations so they can be able to understand the overall significance of incorporating the element of international strategies in order to be the leader in the market. Additionally, this research can be used by the students for the academic purpose by molding the topic according to their choices. It has been observed that in order to make the research more credible the researcher should need to incorporate various articles that can be able to be the foundation of the study. In addition to this, it is found that the research article of (Kamins et al, 2015), enhances the understanding about the significance of the market leader. From the past analysis, it is found that there are numerous benefits that are related with the leadership in the market. In addition to this, it can be stated that the organization should include the suggestions of the customers in order to make the things more appropriate (Matt et al, 2015). The management of McDonalds cater all the market segments so they can be able to achieve their targets in the more effective and efficient manner. Additionally, the higher authorities that set the entire setup try to make the deals that can be able to enhance the overall value of the meal in the eyes of the customers in the most attractive way. Moreover, there are numerous elements that can help the management of the people working in the organization so they can be able to enhance the overall productivity in order to make it most desirable leader of the market. References Kamins, M. A., Alpert, F. H. (2015). Consumer Brand Confusion: The Prevalence, Cause, and Impact of Misperception of Market Leader and Market Pioneer Brands. InProceedings of the 1997 World Marketing Congress(pp. 549-549). Springer International Publishing. Matt, C., Hess, T., Benlian, A. (2015). Digital transformation strategies.Business Information Systems Engineering,57(5), 339-343. Wilkie, D. C., Johnson, L. W. (2016). Is there a negative relationship between the order-of-brand entry and market share?.Marketing Letters,27(2), 211-222. Aminullah, E., Fizzanty, T., Indraprahasta, G. S., Asmara, I. J. (2015). Technological convergence in Indonesian firms: cases of biobased chemical product innovation.Asian Journal of Technology Innovation,23(sup1), 9-25.